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Is the Umbro deal up this summer? 10:20 - Mar 3 with 1637 viewsZx1988

The replica shirts seem to be having their prices slashed hard and early this year (down to £20/£29 for kids/adults shirts from this morning).

If the deal's up at the end of the season, I'd guess that this might be pointing towards stock clearance in anticipation of a new supplier for 26/27?

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Is the Umbro deal up this summer? on 10:24 - Mar 3 with 1602 viewsSitfcB

Yeah I said the same in a discussion the other day, seems early and all the benchwear was slashed last week, £79 walkout jacket for £29.

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Is the Umbro deal up this summer? on 11:28 - Mar 3 with 1397 viewsZx1988

Is the Umbro deal up this summer? on 10:24 - Mar 3 by SitfcB

Yeah I said the same in a discussion the other day, seems early and all the benchwear was slashed last week, £79 walkout jacket for £29.


It'll be interesting to see what happens with the retro Umbro stuff, as that's not been reduced at all.

Unless that sits outside of what would be covered by a standard kit deal, although that feels very unlikely.

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Is the Umbro deal up this summer? on 11:57 - Mar 3 with 1269 viewsitfc48

Yep, I also think they've probably got an awful lot of stock to shift compared to previous years as both kit and benchwear sales don't appear to have hit the heights of previous seasons.
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Is the Umbro deal up this summer? on 12:01 - Mar 3 with 1254 viewsSamuelowen88

Thanks for the heads up, very temped by the 3rd kit.

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Is the Umbro deal up this summer? on 12:08 - Mar 3 with 1202 viewsjasondozzell

Return of Adidas again? And this time maybe we finally get the use of the trefoil for the 70s/80s type kit that would look dreamy...
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Is the Umbro deal up this summer? on 12:12 - Mar 3 with 1172 viewsMattinLondon

Is the Umbro deal up this summer? on 12:08 - Mar 3 by jasondozzell

Return of Adidas again? And this time maybe we finally get the use of the trefoil for the 70s/80s type kit that would look dreamy...


Adidas image is a lot better than Umbro’s - but Adidas, when they manufactured our kits were awful. I think the only Umbro kit worse than the entirety of Adidas recents efforts is the current red away kit, which is appalling.
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Is the Umbro deal up this summer? on 12:17 - Mar 3 with 1142 viewshype313

Is the Umbro deal up this summer? on 12:12 - Mar 3 by MattinLondon

Adidas image is a lot better than Umbro’s - but Adidas, when they manufactured our kits were awful. I think the only Umbro kit worse than the entirety of Adidas recents efforts is the current red away kit, which is appalling.


I'd quite like to see us in Hummel kits, always liked the look of them.

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Is the Umbro deal up this summer? on 12:25 - Mar 3 with 1090 viewsZx1988

Is the Umbro deal up this summer? on 12:08 - Mar 3 by jasondozzell

Return of Adidas again? And this time maybe we finally get the use of the trefoil for the 70s/80s type kit that would look dreamy...


I'd like that, but I don't think I can see it - if it follows the same process as a lot of other things at the club in recent years, the contract will go to whoever will facilitate the greatest profit margins on kit.

Was Ashton at Bristol during the time when they had their kits made by 'Bristol Sport'? I can quite easily see us going in-house if it proves to be the most profitable option.

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Is the Umbro deal up this summer? on 14:10 - Mar 3 with 828 viewsstonojnr

Did people just forget the CaStore takeover of Umbro thing ?

The umbro deal was due to end this season, so any new deal with CaStore/umbro likely means Castore not umbro on kits

Fwiw all umbro kits Bournemouth, Brentford, West Ham, Huddersfield are all heavily discounted in sales at the moment as well.
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Is the Umbro deal up this summer? on 14:12 - Mar 3 with 812 viewsjasondozzell

Is the Umbro deal up this summer? on 12:12 - Mar 3 by MattinLondon

Adidas image is a lot better than Umbro’s - but Adidas, when they manufactured our kits were awful. I think the only Umbro kit worse than the entirety of Adidas recents efforts is the current red away kit, which is appalling.


Yeah, Umbro have done a good job over the last few seasons. Some lovely abfld thoughtful kits. Agree about this season's away kit though - horrible.

22/23 home probably the pick of them.
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Is the Umbro deal up this summer? on 14:13 - Mar 3 with 811 viewsjasondozzell

Is the Umbro deal up this summer? on 12:25 - Mar 3 by Zx1988

I'd like that, but I don't think I can see it - if it follows the same process as a lot of other things at the club in recent years, the contract will go to whoever will facilitate the greatest profit margins on kit.

Was Ashton at Bristol during the time when they had their kits made by 'Bristol Sport'? I can quite easily see us going in-house if it proves to be the most profitable option.


Bring back PUNCH!
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Is the Umbro deal up this summer? on 14:14 - Mar 3 with 807 viewsjasondozzell

Is the Umbro deal up this summer? on 14:10 - Mar 3 by stonojnr

Did people just forget the CaStore takeover of Umbro thing ?

The umbro deal was due to end this season, so any new deal with CaStore/umbro likely means Castore not umbro on kits

Fwiw all umbro kits Bournemouth, Brentford, West Ham, Huddersfield are all heavily discounted in sales at the moment as well.


Good point. Hope it's not Castore for us next season.
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Is the Umbro deal up this summer? on 16:01 - Mar 3 with 607 viewsSmithersJones

Is the Umbro deal up this summer? on 14:10 - Mar 3 by stonojnr

Did people just forget the CaStore takeover of Umbro thing ?

The umbro deal was due to end this season, so any new deal with CaStore/umbro likely means Castore not umbro on kits

Fwiw all umbro kits Bournemouth, Brentford, West Ham, Huddersfield are all heavily discounted in sales at the moment as well.


They’re keeping both brands, and deciding which brand works best for which team / sport. So the England rugby team moved from Umbro to Castore but Rangers moved the other way. More info here: https://www.sportbusiness.com/
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Is the Umbro deal up this summer? on 16:39 - Mar 3 with 516 viewsitfc48

Is the Umbro deal up this summer? on 14:14 - Mar 3 by jasondozzell

Good point. Hope it's not Castore for us next season.


This season was essentially a Castore job just with an Umbro badge on. It's definitely their fit. Shame the Umbro license went to them as we've had some great kits over the last few years.
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Is the Umbro deal up this summer? on 16:50 - Mar 3 with 475 viewsMiaow

Burton Albion have announced Admiral as their kit supplier from next season.

An Admiral ITFC shirt after all these years would be pretty cool.

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Is the Umbro deal up this summer? on 17:00 - Mar 3 with 440 viewsJammyDodgerrr

Is the Umbro deal up this summer? on 12:12 - Mar 3 by MattinLondon

Adidas image is a lot better than Umbro’s - but Adidas, when they manufactured our kits were awful. I think the only Umbro kit worse than the entirety of Adidas recents efforts is the current red away kit, which is appalling.


Can't disagree more, i think all of our Umbro kits have been very poor, both in design and in quality. It's been such a downgrade from Adidas and i hope we are returning to them.

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Is the Umbro deal up this summer? on 17:02 - Mar 3 with 427 viewsGeordietown68

Id like hummel .
Always liked their kits
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Is the Umbro deal up this summer? on 17:11 - Mar 3 with 392 viewsjasondozzell

Is the Umbro deal up this summer? on 17:00 - Mar 3 by JammyDodgerrr

Can't disagree more, i think all of our Umbro kits have been very poor, both in design and in quality. It's been such a downgrade from Adidas and i hope we are returning to them.


The Adidas kits were template though and not great. I liked 14/15 and also 20/21 (the Carers Trust one with the old badge for 40 years since Uefa Cup). But otherwise not fantastic.

Umbro did a good job, especially on 22/23.
[Post edited 3 Mar 17:27]
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Is the Umbro deal up this summer? on 17:25 - Mar 3 with 348 viewsZx1988

Is the Umbro deal up this summer? on 17:00 - Mar 3 by JammyDodgerrr

Can't disagree more, i think all of our Umbro kits have been very poor, both in design and in quality. It's been such a downgrade from Adidas and i hope we are returning to them.


Yeah, the quality has been naff. It's a bit of a joke when you have to do your own secondary QC when buying a shirt from the club shop, rather than trusting that the stitching will all be decent.

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Is the Umbro deal up this summer? on 18:07 - Mar 3 with 239 viewsReusersTown

Is the Umbro deal up this summer? on 12:25 - Mar 3 by Zx1988

I'd like that, but I don't think I can see it - if it follows the same process as a lot of other things at the club in recent years, the contract will go to whoever will facilitate the greatest profit margins on kit.

Was Ashton at Bristol during the time when they had their kits made by 'Bristol Sport'? I can quite easily see us going in-house if it proves to be the most profitable option.


Facilitates the most profit...by making kits that people actually want to buy you mean.
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Is the Umbro deal up this summer? on 18:14 - Mar 3 with 211 viewsZx1988

Is the Umbro deal up this summer? on 18:07 - Mar 3 by ReusersTown

Facilitates the most profit...by making kits that people actually want to buy you mean.


Both are valid considerations, and that's the balance that Ashton has to strike.

Your baseline of fans who'll buy the kit regardless will always be there, whether it's a timeless Adidas classic, or a blue plastic bag with a Town badge drawn on in Sharpie.

It feels like a case of starting from there, with the highest profit-margin supplier, and making a decision based on how it's likely to sit with the more 'discerning' fan.

Castore, for example. Is that brand sufficiently 'tainted' following the high-profile quality issues of recent years, that the club wouldn't sign a deal with them on the basis that they fear they'd lose a significant chunk of additional sales?

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Is the Umbro deal up this summer? on 18:38 - Mar 3 with 144 viewssixtoperalta35

Is the Umbro deal up this summer? on 14:13 - Mar 3 by jasondozzell

Bring back PUNCH!


Logged in to jokingly make this comment but you beat me to it!
You know how the kit promos always has a slogan something like 'this kit is inspired by the 2000 promotion shirt'....do you think we will ever see another shirt inspired by the punch swoosh kit. Always liked the shorts of that kit and still just about squeeze into them when I'm lounging in the garden in the summer
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Is the Umbro deal up this summer? on 19:36 - Mar 3 with 34 viewstractorshark

No Ed Sheeran logo on the shirt probably accounts for a drop in sales.

No Premier League also has a bearing as well.

And I get the impression the red shirt wasn’t particularly well received.
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