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from what i have seen bbc are streaming their matches in 4k over iplayer. have itv confirmed if they are doing something similar or is 4k beyond their ability?
It will be nice if the BBC do offer 4k iPlayer video for the World Cup, but will make their decision to stick with stereo (2.0) audio look even stupider - almost everywhere else offers Dolby Digital (5.1) as a minimum on most devices.
The BBC have offered 4k for football tournaments before. I also have no idea why they haven't updated their sound standards though.
I find it sad that the BBC aren’t the technology pioneer they used to be. I remember the groundbreaking development and introduction of NICAM in the early 90s, and the Wimbledon HD trials in the mid-noughties.
Once a leader in broadcast technology, now a slow follower.