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Town are now lightyears ahead 10:44 - Aug 13 with 1397 viewsRetroBlue

Of where we were just 4 years ago... and theres no stopping the ongoing development ...

Ive copied whole article from EADT just in case people cant access it ( hope thats ok Phil/ Gav?) If not please amend.

But read it Town fans and feel that warm glow and any passing narwuch fans on here read it and weep.

chief admits: “It's another learning curve. Just as Gary talks about having to be adaptable in his playing style, we have to be adaptable how we're doing deals off the pitch. We probably have to be a little bit more creative with some of these deals.

“No longer is it just one agent involved. It can be multiple agents from multiple countries dealing with one player, including family members. It's a real challenge."

Over recent years, Ipswich have paid Brighton owner Tony Bloom to use his Jamestown Analytics data system to aid with recruitment. In the background, however, they have had former University of East Anglia sports sciences professor, Jason Lines, building their own version.

"It's called Paradigm Sports," says Ashton, who describes Lines as 'one of the biggest brains I've met'.

"Jason has been able to build something that's really suited to our specific needs. It’s not just for player recruitment. We used it to identify the manager and staff this summer. It's for analysis and performance too

"When Gary was shown it, he said it was beyond anything he'd seen at Liverpool and Bournemouth. We're proud of it."

He continues: "People see the film Moneyball and think that's how you use data to recruit players in football. It just doesn't work like that. There's always a balance between the objective and the subjective. We'd never sign a player just off a set of numbers."


The Arizona firefighters' pension fund that underpinned back-to-back promotions from League One may no longer hold majority stakes in Ipswich Town, but their cultural message - 'running towards adversity' - remains at the club's core.

The mantra, still printed on the shirts and within the dressing room, urges players to take on challenges head first and perform under pressure for their people, just as brave first responders do.

"They new players have all had the (Jason Schechterle) conversation," says Ashton.

"Jason will be here in September once the window’s shut. Once we've got the new squad together they'll go through a formal presentation with Jason on what ‘running towards adversity’ means.

"As long as I'm here, that won't change. It's the fundamental core values that we work towards. And I think, thus far, that's kept us grounded."

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Town are now lightyears ahead on 11:29 - Aug 13 with 1163 viewsEdmundo

For all the criticism MA gets, he is consistent with the culture in terms of getting people to do background checks on new staff members, and the Running Towards Adversity motto/Jason S. It's underpinning our success, I certain.

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Town are now lightyears ahead on 11:41 - Aug 13 with 1062 viewsmellowblue

Didn't know that the "Running towards Adversity" tag came from the Arizona firefighters pension. Very apt in their case. Our use is maybe trivialising it a bit. Hard to compare the adversity levels a firefighter and a pro footballer face.
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Town are now lightyears ahead on 12:27 - Aug 13 with 805 viewsSharkey

Town are now lightyears ahead on 11:41 - Aug 13 by mellowblue

Didn't know that the "Running towards Adversity" tag came from the Arizona firefighters pension. Very apt in their case. Our use is maybe trivialising it a bit. Hard to compare the adversity levels a firefighter and a pro footballer face.


I think one of the most moving things I've seen was in Manhattan, on the wall of a fire-station. There were small plaques, no bigger than a standard envelope, each commemorating a firefighter who'd died in the service of NYC. These dated back to the 19th century, '- lots of Irish and Italian names. When it got to 9/11, there were a lot more plaques, - just the same modest memorials as the ones that had come before.
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Town are now lightyears ahead on 12:41 - Aug 13 with 727 viewsMVBlue

Town are now lightyears ahead on 11:41 - Aug 13 by mellowblue

Didn't know that the "Running towards Adversity" tag came from the Arizona firefighters pension. Very apt in their case. Our use is maybe trivialising it a bit. Hard to compare the adversity levels a firefighter and a pro footballer face.


I think Jason himself wants to use the slogan for people to take strength and honour from what the firefighters do. To represent the team and the fans and the owners. To not baulk at playing at Old Trafford and Liverpool. As in the history of our club, to go towards the challenge, to take it head on and look at what a win looks like. 🤜

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