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'Mr. Davis's epiphany in both music and business came at the Monterey International Pop Festival in June 1967 where the lineup included Jimi Hendrix, The Who and The Grateful Dead. Mr. Davis was particularly smitten with Ms. Joplin and her band, Big Brother and the Holding Company. The affectionate antics of the flower-child generation charmed him, but the mass commercial potential of rock made an even stronger impression.'