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I have noticed a lot of merchandise with simply the Suffolk Punch: on badges etc, over the tunnel at PR and on my new cap. Are we being prepped for a badge redesign to the horse as it's a better image for commercial reasons? Not the worst idea in my opinion.
With many clubs dumbing down their badges as per the video below and the horse being used alone on our third kit in place of our normal badge, I think it is a possibility. I doubt fans want the club crest to be changed though, I certainly don't.
It wouldn't surprise me one bit. The current badge is absolutely fine but, from a marketing and graphics point of view, is probably too involved.
I can quite see the club transitioning to a more streamlined badge over coming seasons, purely from a marketing point of view. I recall Norwich used the same justification when they re-designed their badge, and you can see this in the new Cambridge United badge as well.
Not a prophet, or a stone-age man; just a mortal with potential of a superman.
Sign of the white horse on 14:06 - Oct 17 by mellowblue
Looks that way to me. we are being slowly softened up for it.
I'm with you on that one.
I seem to recall that some of the planning images for the fanzone changes showed the horse logo above gates and suchlike, and had no trace of the current badge.
It's definitely coming.
Not a prophet, or a stone-age man; just a mortal with potential of a superman.
Sign of the white horse on 14:12 - Oct 17 by Zx1988
I'm with you on that one.
I seem to recall that some of the planning images for the fanzone changes showed the horse logo above gates and suchlike, and had no trace of the current badge.
It's definitely coming.
Isn't it on the side of the West Stand/North Stand corner or did I magine it ?
We just have to have a backbone as a support, challenge this now and ask for assurances that our badge remains as it should be, or we will boycott sales of shirts.
Sign of the white horse on 14:39 - Oct 17 by ITFC_Essex
We just have to have a backbone as a support, challenge this now and ask for assurances that our badge remains as it should be, or we will boycott sales of shirts.
That's a very good point - things like this need to be questioned and challenged before they become accepted.
Not a prophet, or a stone-age man; just a mortal with potential of a superman.
I very much doubt it. From a brand awareness perspective I suspect it's building an alternative for more casual, leisureware and streetware branding, and for socials etc where graphics have less time on moving image etc. I doubt the main club crest or its use on the shirt etc will change much.
Sign of the white horse on 14:39 - Oct 17 by ITFC_Essex
We just have to have a backbone as a support, challenge this now and ask for assurances that our badge remains as it should be, or we will boycott sales of shirts.
I agree, we should start asking those questions as the game is moving to dumbed down club badges, and ever changing versions, just to try to sell more merchandise. I don't mind the Suffolk punch on some items in the club shop, but not on the shirts we wear on match day in place of our ITFC badge.
Not opposed to a redisgn of the badge, afterall we have the 2nd oldest in the PL according to the link below. Would want more than just the Suffolk Punch though
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