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Hirst: It's Been Playing on My Mind
Sunday, 15th Feb 2026 10:35 by Kallum Brisset

Town striker George Hirst has admitted his dry spell in front of goal has been playing on his mind, but remains confident that hard work will see the goals return sooner rather than later.

Since netting twice in the Blues’ 4-1 victory over Queens Park Rangers in November, Hirst, who celebrates his 27th birthday today, has scored just one goal in his last 15 matches in all competitions.

Friday’s disjointed FA Cup exit at Wrexham emphasised Town’s struggles for goals from the centre-forward, where Kieran McKenna’s much-changed side failed to register a shot on target in the 90 minutes.

Hirst, who had to recover from a minor groin injury during the Christmas period, says that is simply the life of a striker and that he is working relentlessly to find his goalscoring form once more.

“That’s been something that’s been playing on my mind a little bit recently and I’ve had chats with the boss about it,” he said. “As a striker, you go through ebbs and flows throughout your career and it’s never going to be plain sailing the whole way through.

“It’s probably the first period that I’ve had since I’ve been at Ipswich. I find myself getting a little bit too eager and a bit too keen to try and get a goal, do something amazing and get the fans on side.

“I’ve spoken to the boss and am speaking to the coaches, it’s just doing the basics, working hard and doing what I do for the team and the goals will come.

“All I can do is keep working hard every day in training and putting the work in behind closed doors. If I keep doing that and keep doing the right things, the rewards will come.

“I’d like to think I’m quite a switched-on lad. I probably think a little bit too deeply into things too much at times rather than just playing my own game and stuff like that.

“Of course, you can overthink stuff and you can let it get to you more than it should do. You’ve just got to trust in your ability to put the work in day in, day out and come through the other side of it no problem.”

Despite the mood surrounding the Blues’ cutting edge, Town find themselves as the second-highest scorers in the Championship with 51 goals in 30 league matches this season.

The left-wing position has been by far the biggest contributor, with Jack Clarke (12) and Jaden Philogene (nine) providing 21 of those on their own.

Clarke’s form is particularly strong, with only Swansea City’s Žan Vipotnik having found the net more often in the Championship so far this campaign.

Hirst said: “We’ve been scoring from a lot of different areas. We’ve done really well on set pieces and that side of the game as well.

“People go through the season, people are hot and cold and you just hope that you’ve got people who can pick up the slack. Clarkey and Jaden have been absolutely flying on the goals front.

“Clarkey’s still fit, Jaden’s hopefully not too far from coming back and as a forward unit we can all keep chipping in.

“The cliché is like London buses. You wait all that time and then the next thing you know, you get one and you’re off and running again. That’s the life of a striker, I wish I could score every single week but that’s not the reality of it. Keep working hard and put myself in the right positions and the goals will come.”

On dealing with criticism that has come his way, Hirst responded: “It is what it is, I’m not really too bothered. Everyone is entitled to their opinion. When I’m scoring, it’ll be good things being said, and when I'm not scoring, it will be not so good things being said. That’s the life of a striker.

“It’s not something I’m alien to, I’ve been around my dad a lot walking through Sheffield when I was younger and I’ve heard a lot of things that have conditioned me.

“People are more than entitled to say whatever they want to say, I take it on the chin. If I’m not scoring and they want to say something, get back scoring and you don’t have to listen to it.

“All I can do is put myself in the right positions at the right times and the goals will come.”

Hirst’s father David was also a centre-forward, going on to become a legend at Sheffield Wednesday while also earning three caps for England during the early 1990s.

The Blues striker says having his dad around during tougher spells can be hugely beneficial.

“Of course, he’s been through it himself,” he said. “You speak to any striker, they’ve probably been through a little period of time where they’ve not got on the scoresheet at some point and confidence isn’t flowing through your veins as much as it has done at times.

“All you can do is keep putting the reps in training, get to a matchday, and keep doing it and doing it. If it doesn’t come off, you keep doing it. The results will come and the goals will come. If I can keep working hard, then I'm not too worried about that.”

The battle to be Town’s starting centre-forward appears to be a three-way fight between Hirst, Iván Azón and Chuba Akpom.

Former Championship top scorer Akpom has also featured in a deeper role, while Como loanee Azón is showing signs of improvement during his first season in English football.

When asked about his own role in Azón’s development, Hirst said: “He’s a grown lad, he’s experienced enough himself and he’s got experiences that I haven’t got yet. I can try and help as much as possible, but I think he’s learning himself and he’s been playing well recently.

“He’s a very good player and if I can help him, I’ll help him and there’s things that I can learn from him. As a forward unit — including the wingers, the 10s, the strikers — we can all learn something from each other and all help each other be better.

“That’s the main goal in training, pushing each other every day and getting the best out of each other.”

Photo: IMAGO/Pro Sports Images via Reuters Connect



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RetroBlue added 14:52 - Feb 15
Hence my " ?" After that comment as I wasn't sure.
0

Steve_ITFC_Sweden added 15:01 - Feb 15
We need to be much more direct. As someone above said, that seems to be the trend today. We seemed to be getting there vs Derby, but against Wrexham we reverted largely to the backwards-forwards-backwards stuff that doesn't really create much; and so we have to rely on the individual brilliance of Clarke and Philogene. Wrexham, on the other hand, were quick, direct and incisive and thus prevailed, despite our possession statistics. As regards Hirst, I hope he gets a goal or two soon as he really puts in an effort. For that reason alone, there is no reason to abuse him.
7

littlestoneblue added 15:01 - Feb 15
Sorry, I like all the feelings that Hirst will return to some sort of form for some of you. BUT Sentiment does not cut the ice with Hirst; he is utter crap, and we all know it. He is terrible at controlling, distribution, and heading. He's not an opportunist striker, like waiting on the halfway line for a possible long ball out of defence. Why does he need to be in defensive situations? We are more than covered in that part. He wastes his energy on chasing shadows, and when a long ball gets put up front where he should be, but nope, he's still hanging around the midfield. That's enough about him, now, how about Egeli's not ready for 1st team selection, he needs time in the under21's to develop, his last few games show that he's lost at number 10, and he's certainly not a right wing player, he telegraphs nearly every move, a good defensive player can read him like a book, so for his own good he should be dropped to the Under 21's, so lets stick with Azon or taylor up top along with Clarke, Philogen, Mehmeti, Neil, Nunez, Cajuste, Burns, Matusiwa, and defence Furlong, Davis, Kipre and O'shea, and either Walton or Palmer in goal. Oh and we should never have let Chaplin go out on loan biggest mistake by KM
-6

oldelsworthyfan added 15:29 - Feb 15
The system and way we are playing these days I cannot see a lone striker scoring many goals. McKenna knows that and so do all the strikers we've tried to sign.
Yet we are still scoring plenty of goals.
I still worry more now about our defence
2

Linkboy13 added 15:34 - Feb 15
The standard of the 21s is very poor so the chances of any first team player dropping down is very unlikely . Egeli hasn't looked a potential 17 million pound player his game is very predictable and at the moment is showing a lack of passion and desire.
3

AJW1971 added 16:09 - Feb 15
The lad works hard, but doesn’t have the basic skills to operate at the level. He could have a good career in league 1.
1

Radlett_blue added 16:15 - Feb 15
As long as no-one says "he needs one to go in off his backside and then he'll be away".
That is and always has been a nonsensical cliche.
1

DinnernotTea added 16:58 - Feb 15
The bloke is banging on about as if he bags 20 or so every season. His career best is 13 league goals in a season (in League One).

A really poor player who should be nowhere near a top Championship side or a lower Prem one. I'd argue he hasn't worked hard either, he was a disgrace at Sheffield United away with an obvious lack of running. He's devolped a strange swagger and his gum chewing all game doesn't fit the bang average player we have to see. Not to mention that muggy speech towards the cameras at Birmingham away.

A terrible footballer.
2

BlueHennee added 17:06 - Feb 15
Unfortunately Hirst is just too slow and not helped by his need to play too deep; equally not helped by our slow play out from the back! Yawn! 2 years ago Hirst was excellent; giving CBs the run around and scoring. He just seems not to have any passion; and positionally very poor. Azon not great finisher but at least he tends to stay higher up the pitch. As someone else rightly pointed out, he’s a forward and should only be back defending on corners etc; in free play he needs to stay higher up!
4

Stato added 17:34 - Feb 15
I think our recruitment team have produced a mixed bag of results and in some respects that is normal of most clubs. But in George Hirst we have a player who cost £1.75m and is now valued at circa £8m and when we first got him he defo played his part of the success we had. I can't remember the exact quote but prior to the season starting McKenna singled out Hirst saying he going to have an important role to play. In some respects I think it was for that reason that he thought that Como's 5th choice striker would be the right support act for injuries and rest periods. Hirst started the season ok but has been on steady to decline to a point where very recently his ball control has looked awful. So much nonsense get spoken about McKenna being this elite level developers of players but whatever he is doing with Hirst just isn't working. Then you look at Azon and he isn't the envy of of other Championship clubs either.
Lots of sensible comments on here about the lack of goal scoring number 9's in the modern game. Likewise we all recognise that Hirst and Azon both put in a shift every week. I'm also more than happy to concede that our current style of play means all our number 9's are living off scraps but the squad does look unbalanced with too many players fighting for the support roles behind the centre forward and nobody in the squad who can play 9 and bring electric pace to the party.
Personally I hope that Azon is returned to Como, Hirst is sold for a profit and if we avoid the obligation to buy Akpom then let him return to Ajax. Regardless of what division we are in next season the number 9 role has to be our priority and regardless of what division we are in at least 1 obvious improvement on the current incumbents needs securing very very very early into the next transfer window. Lets hope that already difficult task isn't made that bit more difficult by our failing to secure automatic promotion.
2

poet added 17:37 - Feb 15
Some people are saying that Hirst isn’t good enough. His form at the moment is poor, however in my opinion, when you consider his previous form in this league, it shows that he is good enough. Unless he’s suffering an injury that he’s hiding, then there’s no reason that once again, he can be an effective Centre Forward at this level.

If you want a player to continue playing badly, then keep telling him he’s doing just that. Constantly deriding a player for his bad form will achieve nothing constructive, on the contrary, he/she will simply get worse. Football is a passionate game, but if you can’t find encouraging words to shout, then perhaps it’s best to save any negative energy for the opposition.
6

thecheek added 18:01 - Feb 15
He tries so of course should be supported but the question is can we really afford to persist with someone whose performances have been so abject week after week?

Our other options may not be great but at least they have show something and it could be argued that unlike Hirst they haven't had a decent run in the team.
2

blueoutlook added 18:10 - Feb 15
His problem isn’t goals. It’s his link up play. It’s been rubbish this season, something he was really strong at in the past. I don’t know what is up there.
4

armchaircritic59 added 19:00 - Feb 15
Took a bit of courage to come out and do that interview. Many of us have had plenty to say on the striker subject as a whole, not just George in particular, though he's certainly got some hammer of late. I have too, though I've never made it personal, something I always try not to do ( it's a passionate game! ). You've only got to look at the records to see it isn't only GH that's struggling.

It isn't a case of not trying enough, but exactly the opposite in my opinion, in GH's case at least. I believe he needs to find a way of relaxing onfield, that might be a job for people paid to help with such things at the club.

We all know ( himself included, no doubt ), that he isn't a prolific goalscorer and hasn't been since his younger days. However if he can find a way of chipping in with a few more before the end of the season, and not just him, the likes of IA and CA too, we may well find ourselves comfortably in a top 2 spot. It is entirely possible that JC & JP ( at home ), won't keep up their amazing scoring runs. If that happens, we must have the " strikers " contributing.

This is a department that must be marked " urgent " in the summer. In the meantime, GH and the others have a continued chance to show they can still have a say at the club. For the sake of our promotion push, I wish them the best of luck.
1

Carberry added 19:01 - Feb 15
Hirst is a conundrum because although he wasn't better or as good as Delap he offered a lot more than he currently is. As others have said, that could well be down to McKenna's change of tactics, trying to play Premier League football in the Championship rather than quick, incisive, forward play. What we are getting is sideways, sideways, backwards and although10s and wide players are getting a look in occasionally, no 9s aren't.
Stato points out the big build up McKenna gave him before the season started, that must have been to try to build his confidence, clearly it hasn't worked. To have to come out with this confessional shows he's as lost as he appears on the pitch.
I believe this is a symptom of concerning failures at the Club. We are supposed to have a top coach, on a huge salary, but he changes the team every week and on Friday night 10 players, to keep them happy in the name of game-time. He's been touted as a coach who improves players, how many have improved noticeably? Clarke was a very good player at Sunderland but took more than a season to find that form, Cajuste? Johnson? McAteer? Szmodics? Akpom? Azon? Egeli? Hirst? None of our team would make it into a Premier League side (maybe Philogene but nobody came for him in January).
Our recruitment has been close to disastrous, and that is the fault of Ashton who controls everything that goes on at Portman Road - he has spent the American Lottery money on mediocre talent. As Gforce said, you don't have to look far up the A140 to learn how to sign strikers, what an embarrassment.
10

Marinersnose added 19:38 - Feb 15
Strikers go through barren spells but because we have no backup he’s been forced to try and play through it and his confidence has taken a huge nosedive. He’s never going to be a 20 goal a year player but because of our lack of options he’s under severe pressure. It’s not nice to see and booing him and slating him is not helpful. It had a disastrous effect on Muric and is having the same impact on Hirst. Personally I’d drop him but we’re not blessed with options
0

armchaircritic59 added 20:02 - Feb 15
Marinersnose, exactly my take on it too. Very little in the way of options, apart from giving Akpom a run out for a few games at least at no9, the only one of our front 3 who hasn't had a run of some sort there. Other than that, the other option is to change the system, and as that would be " hold the front page " headlines, we all know that isn't happening.

As for the " boo boys ". Muric, J. Clarke, JP, Kasey McAteer, GH is the next one along on the scapegoat conveyor belt. Trying to work out who could be next.
2

churchmans added 20:15 - Feb 15
Barron spell! 1 in 15 he is in the sahara!
Hope he gets his scoring boots on as we gona need it more than ever now going in to these last games and our attempt of going back up at the first attempt
1

Woodbridgian added 20:17 - Feb 15
Hirst isn’t a poor striker and agree with many he works hard, but I’m afraid at this level he’s an average striker dreadfully out of form and completely lacking in confidence. Let’s hope he finds his way again. We really have failed in the recruitment area here. We knew Delap would leave before the January window last season and failed to act. We didn’t recruit well in the summer and failed again in the last window. Yes top strikers are hard to come by but given the resources we have both financially and organisation wise we should have found someone other teams with far less resources have done better. Yes we’re lucky to have the backing we’ve got but if it was my money spent in the transfer window I’d be asking some serious questions about some of the decisions made and how we’ve lacking upfront.
2

Woodbridgian added 20:17 - Feb 15
Hirst isn’t a poor striker and agree with many he works hard, but I’m afraid at this level he’s an average striker dreadfully out of form and completely lacking in confidence. Let’s hope he finds his way again. We really have failed in the recruitment area here. We knew Delap would leave before the January window last season and failed to act. We didn’t recruit well in the summer and failed again in the last window. Yes top strikers are hard to come by but given the resources we have both financially and organisation wise we should have found someone other teams with far less resources have done better. Yes we’re lucky to have the backing we’ve got but if it was my money spent in the transfer window I’d be asking some serious questions about some of the decisions made and how we’ve lacking upfront.
2

SpiritOfJohn added 20:21 - Feb 15
Yes, Hirst is going through a barren spell. Most strikers suffer from this. Funnily enough he has easily outscored the combined totals of old favourites Delap and Chaplin this season. As others have said, he should be playing further up the pitch instead of dropping into midfield.
1

itfchorry added 20:30 - Feb 15
The late great Paul Mariner went through a
similar stage - He came back with a bang
as you will do George-
2

Steelmonkey added 20:41 - Feb 15
All strikers can go through a lean spell, George isn’t the first and he won’t be the last.
I remember back in the seventies David Johnson had a barren spell and despite that he went on to successfully play for Liverpool after leaving us.
3

bluesissy added 20:56 - Feb 15
Stay strong George...the goals will come. I know it.
1

itfchorry added 21:30 - Feb 15
Paul Mariner scored twice against Nottingham
Forest to end his goal drought-

His second was in front of the North Stand,

Still remember him saluting us -

Walk a million miles just for one of you goals
Paul Mariner
1


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